7 ways to capture more leads at Indian trade shows
Most stalls still collect cards in a bowl and type names into WhatsApp at night. By Monday, half the context is gone. Here is a simple playbook that works with Contact Convoy or any disciplined process.
1. Scan on the spot, not after dinner
Every hour you wait, you forget which product they asked about. On-device OCR lets you capture a card in about three seconds even when hall Wi‑Fi is weak.
2. Tag every card to the exhibition
Use exhibition mode so each lead is tied to the event, stall number, and date. Six months later you can answer: “Did Auto Expo pay for itself?”
3. Assign an owner before the visitor leaves
Shared team visibility is useless if nobody owns follow-up. Mark who spoke to the buyer and set a same-day task.
4. Send a thank-you while they still remember you
A short auto email from your company domain beats a generic “nice to meet you” three days later.
5. Qualify with one question on the card
Add a note: budget band, product line, or export market. Your CRM export will actually segment leads.
6. Watch Card Credits like fuel, not unlimited
Each saved card uses one Card Credit. Plan your monthly quota before a busy week — top up at ₹0.40 per credit if needed.
7. Review ROI within 14 days
Count meetings booked per expo, not cards collected. Kill stalls that only produce vanity numbers.